Minerva Cuevas: social ecology
Exhibition
Dec 5, 2025
Apr 12, 2026
MASP, São Paulo, Brazil.
Opening: The Children
Exhibition
Sep 13, 2025
Nov 30, 2025
Seto City Art Museum, Aichi, Japan
Once within a time: 12th Site Santa Fe International
Exhibition
Jun 27, 2025
Jan 12, 2026
Site Santa Fe, NM
Minerva Cuevas & Paul Pfeiffer
Talk
Nov 5, 2024
Nov 5, 2024
IAG Building, C-PARK Haisu, Shanghai, China
Opening: The River
Exhibition
Nov 5, 2024
Jan 26, 2025
Cc Foundation, Shanghai, China
El Futuro fue Ayer
Exhibition
Aug 31, 2024
Jan 26, 2025
Museo de Arte Carrillo Gil, CDMX, MX
Coquín
Exhibition
Aug 31, 2024
Jan 26, 2025
Museo de Arte Carrillo Gil, CDMX, MX
← BACK
Sala 7: Proyectos Contemporáneos - Mejor Vida Corp
Now Showing
Solo Show
July 6, 2000
August 20, 2000
Museo Rufino Tamayo, CDMX, MX.

Mejor Vida Corp

Minerva presents Mejor Vida Corp (MVC), a project that blurs the boundaries between social activism, the critique of capitalism, and the visual arts. Through this satirical "corporation," Cuevas challenges institutional and economic structures by proposing a direct dialogue with the viewer, who ceases to be a passive observer and becomes an active participant determining the direction of the work.

Inspired by the aesthetic ruptures of the 1960s and theories of "expanded aesthetics," Cuevas moves the artistic experience from the solemnity of the museum to the immediacy of the street, the subway, and everyday transit spaces. Mejor Vida Corp does not seek to aesthetically ennoble reality, but rather to intervene in it.

Consistent with her ethical commitment, the artist even questions the operations of the venue housing her work, proposing radical ideas such as making the museum entirely free during the exhibition. By labeling herself a corporation, Cuevas uses the system's own tools to subvert it, deliberately distancing herself from the commercial dynamics of the international art world's "sacred circuit" to prioritize the procedural and social value of her work.

Mejor Vida Corp. thus stands as a work that utilizes print, electronic media, and live actions to reclaim control over cultural consumption and citizen autonomy.

Read more
installation views
No items found.
ARTWORKS
MEDIA
Docs & publications
credits

Minerva Cuevas, Mejor Vida Corp, Museo Rufino Tamayo, Mexico City, 2000.