Once within a time: 12th Site Santa Fe International
Exhibition
Jun 27, 2025
Jan 12, 2026
Site Santa Fe, NM
Minerva Cuevas & Paul Pfeiffer
Talk
Nov 5, 2024
Nov 5, 2024
IAG Building, C-PARK Haisu, Shanghai, China
Opening: The River
Exhibition
Nov 5, 2024
Jan 26, 2025
Cc Foundation, Shanghai, China
El Futuro fue Ayer
Exhibition
Aug 31, 2024
Jan 26, 2025
Museo de Arte Carrillo Gil, CDMX, MX
Coquín
Exhibition
Aug 31, 2024
Jan 26, 2025
Museo de Arte Carrillo Gil, CDMX, MX
Back
Communication
·
Economy
·
Nationalism
Mejor Vida Corp
,
1998-Present
Social and economic interventions
View Scale

[Better Life Co.]

Mejor Vida Corp. (MVC) began in 1998 with a series of anonymous public interventions in response to Mexico City’s urban context and its social, economic, and institutional structures. The list of actions of what the artist has called “a non-profit corporation” includes distributing free subway tickets; modifying the barcode labels of basic products in supermarkets to reduce prices; elaborating letters of recommendation for strangers; and issuing original MVC student IDs for those who request them, among others. In Minerva Cuevas’ trajectory, Mejor Vida Corp. lays the groundwork for diverse strategies that characterize her works as subtle battles of intervention in the public and economic sphere.

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