[Utopian]
The posters that make up this collection were produced for different social contexts in different parts of the world. The messages they show, as well as their modes of production and distribution, have been part of a series of tools whose purpose is to set forth the possibility of constructing another reality based on a collective imaginary in resistance.
Cuevas uses the language of advertising and posters to create messages that employ the strength of slogans and the power of symbols to prompt questions. She plays with visual and verbal elements that explicitly allude to logos, historical quotes, and popular references in order to resignify them and make a call for subversion and the possibility of rebellion in everyday life.
Installation view, Siembra 18, kurimanzutto, Mexico City, 2021